THE OUT

Challenge

THE OUT is a Jaguar Land Rover-backed app which enables users to get a top of the range JLR car delivered to their door at the drop of a hat. Our brief was to implement an always-on organic social strategy using a mix of organic and influencer content to reach new audiences in the outdoors, lifestyle and family sectors inspiring others to get out and explore.

Output

We injected nature, purpose and escapism into core the proposition of agile car hire for the affluent Londoner, telling unique human stories of people who have escaped the city to start unique businesses across the UK. We also made a suite of wholesome outdoors content using creators involved in activities from golf to climbing and trails running to drive reach, awareness and FOMO.

Results

In 3 months IG following grew 5.1% reaching 904k accounts, actively engaging around 3k of those accounts. 24 posts 🚀 81 stories 🔮 4 Reels 👏 10 creators 🌊 95% of our reach from targeted paid media using creator content and in the new human-first editorial style.