SYFY

Challenge

SYFY is a channel on network TV owned and operated by NBC Universal Networks, home some of the most classic and original sci-fi content. But SYFY is often overlooked as a channel just for science fiction content.

Insight

The science fiction genre is broad giving scope for widespread fan engagement.

Output

A content strategy that embraces the wide appeal and offering of SYFY’s range of network shows. Draw attention to the vast range of entertainment content that falls under the sci-fi genre. Engage directly with the knowledgable and super engaged micro-communities that make the SYFY community so valuable.

Results

Grew all channel following by 25%, and doubled engagement rate and active engagements across all network channels by over 50% in 11 month period.