Samsung

Challange

Developing integrated paid social and organic strategy for Samsung UK, for the launch of Galaxy Watch 4. Find a creative solution that sustains preference for Galaxy Watch 4 during the months of May and June before launch using the tagline, ‘The Watch that knows you best’

Process

Researching and developing creative concepts, planning out content phases, developing creative content concepts and executions across FB, IG, Snap, TikTok, YouTube, Pinterest, Twitch and Twitter. Also pitching and presenting ideas internally and externally to client.

Outcome

Strategy message distilled down to: “Know yourself, inside out.”