PUMA Motorsport

Challenge

PUMA is the third largest sportswear brand globally behind Nike and Adidas with annual Global revenues of over $4bn. With a presence across the world’s largest motorsport teams, Scuderia Ferrari, Aston Martin Red Bull Racing, Mercedes-AMG Petronas and BMW M Motorsport, they wanted to use the excitement of this partnership sector to cut through to a Gen Y nad Z audience to bring to showcase their technology bring the track to the street whilst showcasing the incredible technology of their sportswear collections.

Insight

Instagram has the most daily active users amongst Gen Y and Z audiences and there has been a surge in F1 engagement from this demographic since F1’s takeover by Liberty Media in 2016.

Idea

#GearedForFaster: We launch unique range of clothing from each Motorsport partner to drive relevance trackside and on the street, empowering a new wave of motorsport ambassadors representing the PUMA brand.

#GearedForFaster

I always enjoyed working with Felix as he was a great addition to working on the PUMA Motorsport channel. He has good knowledge of the motorsport industry as well as the social media landscape and has a creative approach when it comes to content creation and strategy.

Katrin Fritzenwallner | PUMA Motorsport