Boomerang
A new dawn in labelling technology. On a mission to solve global lost property.
Challenge: People lose a lot of stuff. Collectively the UK misplaces £285k of items on public transport alone. This leads to mountains of lost property, people buying replacing things which costs people and the planet.
Insight: Nametags are outdated and often don’t do the job they’re supposed to, return your stuff.
Idea: Magnify the problem of global lost property to build a community of future facing advocates who want to solve the global issue of fast fashion with a useful digital nametag that helps get your most loved belongings back.
New logotype iterations and full brand guidelines emphasising the Boomerang motif
Building a narrative on social, magnifying the problem and educating the audience about a new product in a new market
Developing physical product design, packaging and other IRL touch points
Website refit for e-commerce at theboomerangtag.com
