E.ON

Challenge

Sustainable Living Series | Through a mix of influencer content targeting pillars in home gardening, farm to table food and zero waste cooking, we explored various content streams to showcase E.ON’s commitment to sustainability, primarily making sure it didn’t come across as greenwashing and that shared genuine and easily accessible tips for people to get involved with at home.

Output

Through working with a mix of influencers of varying ages and backgrounds in the sustainable cooking and food spaces we created a suite of engaging social assets with genuine usefulness for people getting involved at home over a period of 5 months.

Results

26 posts, 32 stories and 2 blog posts, using 3 gardening creators and 3 food creators, we generated 2.5m impressions, 7.2k engagements, 949 content saves and this was using £3.6k paid social budget across IG. Their following grew around 2% during this campaign over 5 months.