Boomerang
A new dawn in labelling technology. On a mission to solve global lost property.
Challenge: People lose a lot of stuff. Collectively the UK misplaces £285k of items on public transport alone. This leads to mountains of lost property, having to replace things which costs our purses and the planet.
Insight: Nametags are outdated and often don’t do the job they’re supposed to, return your stuff.
Process: Magnify the problem of global lost property to build a community of future facing advocates who want to solve the global issue of fast fashion with a useful digital nametag that helps get your most loved belongings back.
Output: A suite of new brand assets including BoomerangTag, logotype, brand guidelines, colour palette, web design, in-store packaging, plus social media content to match.
Results: Over 5k sales in two month period, reached over 150k people with ads and had 560k combined engagements across platforms on paid ads on Meta.
New logotype iterations and full brand guidelines emphasising the Boomerang motif
Building a narrative on social, magnifying the problem and educating the audience about a new product in a new market
Developing physical product design, packaging and other IRL touch points
Website build and refit for e-commerce at theboomerangtag.com
Custom QR code business card design with AI
D2C Advertising on Meta driving e-commerce sales
