Armani x Nina Las Vegas
Challenge
The dream was to get as many sign ups from 18-30 year olds as possible and build the hype for two Armani Exchange events in Westfield Stores in under two weeks using the Instagram audiences from five super hot DJs and producers, ultimately driving loyal fans and bringing a new type of customer to the stores.
Process
Creating lookalike and custom audiences with broad and focused location targeting around London we pushed sponsored posts across Instagram Stories and Feed. We did this across five artists pages using and optimising their five audiences as we went. Shout outs to Nina Las Vegas, Naina, Jamz Supernova, Manara and Jyoty for giving us access to their accounts and collaborating in store to make the party!
Results
In just under two weeks the campaign generated over 750 sign ups and we had two funky events in the AX Westfield stores, getting new kinds of people through the door.
Big ups to the events agency Warm Street for bringing all the pieces together ✌️
RESULTS
High and targeted reach of 254k over just 10 days
Low cost per acquisition (<£1)
750 sign ups