Paybis
Creating ‘The Little Book of Crypto’: A relatable YouTube series for the scary bits of crypto.
Challenge
Crypto content shouts. Hype, shilling and conflicting advice everywhere. Beginners, curious and native crypto users just want to know why their fee jumped, why their bank blocked them, and who to trust. Paybis needed a way into those moments that felt helpful, not salesy.
Insight
Start from the problem, not the product. Every episode opens on a real frustration and talks like an informed mate who has been through it. Calm, honest, lightly funny. Paybis shows up as the clear option, never the pitch.
Output
Series positioning across five core themes, plus an SEO and structure handbook covering titles, descriptions, tags, thumbnails and Shorts. I also directed and built a 10-part episode template, an eight-episode starter slate and a gold standard script. The result is a system any in-house team can pick up and run, with a Phase 2 format, Pub Crypto Knowledge, ready once watch time is proven. The series is still in the wings for production.
Strategy
Scripts
