Problem

Optimism is the number one most used blockchain infrastructure but wanted a way to stand out with its new pilot campaign SuperStacks, an experimental pilot launched to incentivise interoperable behavior across its Superchain, a network of interconnected Layer-2 blockchains built using the OP Stack. It's designed to reward users for providing liquidity and using interoperable assets like USDT0 across different Superchain chains. SuperStacks uses a points-based system (XP) to track user activity and potentially qualifies them for future rewards.

Insight

90s nostalgia aesthetic is making a comeback across the board and a large part of the Optimism community are millennials, who were born or were teenagers around that time.

Idea

We build a new brand for Optimism SuperStacks, with a look and feel around this nostalgic era. Think Notorious BIG, Mortal Combat, Nintendo64 and the dawn of skateboarding culture rebellion. Superstacks on the Superchain campaign had the perfect aesthetic to match the potential Mortal Combat Nintendo 64-esque XP gains rewarded for interoperable behaviours on the Superchain.

Output

Results

  • 10x higher views and engagement than any other video content on the Optimism X account.

  • Reinvigorated aesthetic appealing to wider audience and carving out opportunities for merch and big event branding